Managing Competing Values in Sustainable Urban Tourism: A Simulation-Gaming Approach

Tourism is an important economic sector that has a significant impact on sustainability indicators, such as GHG emissions and cohesion. Local policy makers are increasingly challenged to manage the urban tourism system at large. As part of a EU funded project, the authors have conceptualized sustainable urban tourism as the ‘management of competing values’ represented in a conceptual model of ecology, visitability, livability, equity, economic growth and smart citizenship. A simulation game was designed and implemented to improve social learning about these competing values. The game was played in six European cities, with around 15 local policy-makers and stakeholders in each session. The players indicated a high level of satisfaction with the game and social learning. In order to understand to what extent the game is able to validate and communicate the competing values model, the start and end states of the tourism values of the cities, as logged in the game’s dashboard, were analyzed in a comparative manner. The analysis shows significant differences in how cities manage sustainable tourism, with marked differences in ecology and smart citizenship. The differences in tourism issues and policy making styles demonstrate the value of a simulation approach to support future planning processes.