Navigating uncharted waters: Designing business models for virtual and augmented reality companies in the medical industry
Journal of Engineering and Technology Management(2021)
摘要
•Communication, treatment, education, and training in medicine can use virtual and augmented reality to increase efficiency.•Identified 4 unique design elements, 12 design positions, and 3 common design themes of business models for start-ups.•Virtual and augmented developers can use medicine to expand business.
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关键词
Business model,Virtual reality,Augmented reality,Design approach,Medical industry
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