A Gamification Platform to Analyze and Influence Citizens’ Daily Transportation Choices

An effective, efficient, and ecological transport service needs a decision support system to inform the administrations, while intelligently assisting citizens' daily transportation choices. This work presents a full-fledged Gamification Platform to develop and run sustainable mobility campaigns promoting individual green mobility behaviors. We organize geolocalized and temporal information on users' tracked trips into a rich dataset that decision-makers can exploit to analyze citizens' daily transportation choices and balance the demand and the offer of the mobility ecosystem. Through the Gamification Platform, we define three different use case scenarios - i.e., mobility within the city, home-work mobility, and home-school mobility. We also evaluate the platform according to both gameful design guidelines and persuasive technology best practices. Our findings show how long-term retention and engagement can be achieved when the gameful system's design and maintenance are assisted by the Gamification Platform, merging both administrative requirements and users' needs towards an iteratively adaptive and personalized experience.