Selective Intervention Planning using RMABs: Increasing Program Engagement to Improve Maternal and Child Health Outcomes

India accounts for 12% of maternal deaths and 16% of child deaths globally. Lack of access to preventive care information is a major contributing factor for these deaths, especially in low-income households. We work with ARMMAN, a non-profit based in India, to further the use of call-based information programs by early-on identifying women who might not engage with these programs that are proven to affect health parameters positively. We analyzed anonymized call-records of over 300,000 women registered in an awareness program created by ARMMAN that uses cellphone calls to regularly disseminate health related information. We built machine learning based models to predict the long term engagement pattern from call logs and beneficiaries' demographic information, and discuss the applicability of this method in the real world through a pilot validation. Through a randomized controlled trial, we show that using our model's predictions to make interventions boosts engagement metrics by 14.3%. We then formulate the intervention planning problem as restless multi-armed bandits (RMABs), and present preliminary results using this approach.