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论声音商标的注册要件——以李佳琦申注声音商标为例

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Legal System and Society（2020）

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Abstract
时代发展造就新型特殊商标进入社会实践.李佳琦"Oh My God!买它!买它!买它"能否注册为声音商标,需要从显著性、合法性、非功能性、在先性四方面商标注册的实质要件进行分析.但声音商标非传统、带有特殊性,在可注册的认定要件中,其关键和难点在于满足显著性要求.李佳琦申注"Oh My God!买它!买它!买它"声音商标面临阻力.
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