生态休闲农庄游客休闲体验与休闲效益、重游意向的关系研究 ——以娄底市生态休闲农庄为例
Journal of Hunan University of Humanities Science and Technology(2016)
Abstract
生态休闲农庄游客休闲体验对休闲效益及重游意向具有显著的正向影响,休闲体验可通过休闲效益间接影响重游意向.休闲体验是影响游客重游的重要原因,且游客所看中的休闲效益也会促进游客重游,与此同时,休闲体验又在一定程度上决定游客所感知的休闲效益.以娄底市生态休闲农庄为例,生态休闲农庄应增强服务意识,提升专业素养;开发特色农产品,创新特色商品;提高农庄休闲活动的体验性和可参与性;实现生态休闲农庄的科普教育功能,为游客创造独特体验,让游客获得相应的休闲效益以促进游客重游.
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