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低值蔬菜类电子商务企业运营模式研究

Jian-long LI, Jing YAN, Jia-peng DUAN,Shu-mei MA,Shi-long LIAO

Value Engineering（2017）

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Abstract
蔬菜类电子商务市场发展迅速,势头迅猛.但低值农产品的运输和消费者的多品种需求是诸多电商发展的瓶颈.其主要原因有以下两点:冷链运输成本高昂不适于低值蔬菜农产品运输;现有蔬菜电商重点关注产品销售从而忽视了消费者的多样化需求.为此提出低值蔬菜类电子商务企业运营新模式,即基于1小时城市交通圈的村庄到社区的低值蔬菜供应模式,有效的解决了现有蔬菜电商面临的困境.
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Key words
low value,e-commerce,operating model,vegetables
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