新飞电器衰败原因及启示
CO-Operative Economy & Science(2018)
Abstract
新飞电器曾是国内冰箱行业的"四朵金花"之一,但近年来却多次陷入停产的窘境.回顾新飞电器发展历程,引进外资后中方经营决策权渐失、内部矛盾不断恶化致人才大量流失、品牌战略迷失致名牌沦为杂牌是导致其由盛转衰的三大原因.这给其他企业的经营管理带来重要启示:一是企业引进投资者一定要慎重;二是企业发展离不开和谐的内部环境;三是企业需要制定清晰的品牌战略.
MoreAI Read Science
Must-Reading Tree
Example
![](https://originalfileserver.aminer.cn/sys/aminer/pubs/mrt_preview.jpeg)
Generate MRT to find the research sequence of this paper
Chat Paper
Summary is being generated by the instructions you defined