通过整合营销建立市场感知质量
EAST CHINA ECONOMIC MANAGEME（2001）
Abstract
本文从整合营销的角度,逐一剖析如何从整合营销内部管理架构和整合营销传播系统建立品牌的市场感知质量,以获得品牌的强势市场地位.
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