基于SEMs策略体验模组的休闲农庄提升发展研究——以福州琅岐汇侨休闲农庄为例
Rural Economy and Science-Technology（2016）
Abstract
基于体验经济时代背景,运用体验营销理论,以福州琅岐汇侨休闲农庄为例,在明确农庄发展主题基础上,构建SEMs体验模组,从感官体验、情感体验、思考体验、行动体验及关联体验五大方面进行优化,以期提升休闲农庄的整体水平.
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