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智能需求匹配对制造商双渠道供应链的影响

张喻曼

New Maketing（2019）

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Abstract
本文研究了智能需求匹配对制造商双渠道供应链的影响,引入由制造商引导的两阶段Stackelberg博弈模型.结果显示,引入智能需求匹配会造成零售商在零售渠道售价和需求的降低,但是网络渠道的需求则相反,售价和需求会提升,与此同时零售商的利润会随之降低而制造商的利润会随之增加,此外引入智能需求匹配会加重双重边际效用.
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