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外军院校文化品牌建设路径及启示

Chang-bo LI,Peng ZHANG,Hao ZHOU

Journal of Jiangsu Institute of Commerce（2014）

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Abstract
文化品牌建设对组织发展具有重要意义.当前我军院校文化品牌建设存在发展意识薄弱、缺少战略规划和系统整合、缺乏特色个性和影响力不强等问题.外军院校经过长期发展,在院校文化品牌建设方面有很多做法值得借鉴.
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