传媒消费主义视角下"网红3.0"现象的理论重构 ——以自媒体Papi酱为例
Journalism Research Herald(2017)
Abstract
本文从传媒消费主义理论的全新视角,梳理了理论的来源与特点,并运用理论去探析"网红3.0"的媒介运作,提出传媒消费主义理论应以"内容为王",受众为消费者这一特点去重新审视受众至上的主观原则.
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