广州"迎春花市"城市文化品牌视觉形象创新设计探索

刘婉敏,李娟

Art and Literature for the Masses(2017)

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Abstract
广州迎春花市是广州城市文化品牌的重要组成部分,探索设计蕴含喜庆吉祥寓意的开放性品牌视觉形象,创新融合传统文化与城市文化的视觉主题设计,有助于品牌的与时俱进,提升广州迎春花市的品牌知名度及美誉度.
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