中医院品牌识别系统CIS的构建
Journal of Traditional Chinese Medicine Management(2015)
Abstract
品牌识别是品牌战略实施过程中极其重要的组成部分,指导着品牌创建及传播的整个过程.中医院品牌识别系统CIS的构建,对中医院品牌识别具有重要的意义,有利于中医院的长远发展.
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