Yo quiero Taco Bell: How Hispanic Culture Affects American Taste Buds - eScholarship

At 12.5% of the population, Hispanics are the largest minority group in the U.S. This article takes into account various food-related studies to show the importance of Hispanic culture in the U.S. food industry. Topics include the increase of Hispanic products, the appearance of ‘authentic’ and Mexican concept restaurants, and the rising number of advertising campaigns directed at Hispanics. The data shows the strength of Hispanic influence and explains why the Spanish language will have increased importance as Hispanic culture becomes a larger player in the U.S.