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盐城市推进品牌稻米建设的实践与思考

Li YANG,Hong-jin LIU,Xin JIN,Zuan-hua HUANG,Ling-yun DAI,Chun-ji WANG

Barley and Cereal Sciences（2018）

Cited 0|Views8
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Abstract
近年来,盐城市9个县(市、区)中有5个县(区)获得稻米地理商标,特别是“射阳大米”市场影响力强,社会反响好.通过调研与总结,盐城市品牌稻米建设较快发展的主要成功经验有:一是强化“四力合一”工作运行,提升品牌稻米创建水平;二是推进“四化同步”规模生产,提升品牌稻米质量水平;三是开展“四位一体”推广应用,提升品牌稻米生产水平;四是突出“四轮驱动”宣传推介,提升品牌稻米营销水平.
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