ACHIEVING MINIMAL CONSENSUS FOR NEW INDUSTRIES: BRINGING ISOMORPHISM BACK IN

During industry emergence, what we call the proto-industry phase, the lack of agreement about legitimate organizational forms between audiences and firms is a key problem. We develop an ecological model of emerging institutional pressures among audiences and firms during the emergence of new industries to understand these challenges. We develop a theoretical framework that includes mimetic, normative, and coercive pressures, deriving propositions linking them with survival and growth. We use simulation methodology to test these propositions, finding strong support for these predictions. We close by exploring some conclusions and implications of our model for both theory and practice.