Analysis of Online Product Purchase and Predicting Items for Co-purchase

Smart Innovation Systems and Technologies(2016)

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摘要
In recent years, online market places have become popular among the buyers. During this course of time, not only have they sustained the business model but also generated large amount of profit, turning it into a lucrative business model. In this paper, we take a look at a temporal dataset from one of the most successful online businesses to analyze the nature of the buying patterns of the users. Arguably, the most important purchase characteristic of such networks is follow-up purchase by a buyer, otherwise known as a co-purchase. In this paper, we also analyze the co-purchase patterns to build a knowledge-base to recommend potential co-purchase items for every item.
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关键词
Viral marketing,Dynamic networks,Social networks,Recommendation system,Amazon co-purchase networks
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