A Case Study of Social Media Addiction Among Malaysians

Social media such as Facebook, Twitter and Instagram are nowadays a common medium ofcommunication which is often the choice of every segment of society from different age levels. Thissituation has led many to become addicted to social media. Social media addiction refers to a compulsiveand excessive use of social media even when use of those platforms is taking over one’s life and has anegative impact on real life and relationships. Therefore, this study was conducted by identifying twoobjectives which are to identify the causes of social media use and to analyse the effects of social mediaaddiction among Malaysians. The research methodology used was qualitative analysis by applying thelibrary method and reading and referencing from previous studies such as journals, theses, articles, papersand websites related to the subject of the study. The results show that Malaysians are addicted to socialmedia due to lack of self-discipline, easy access to the Internet, influential peers, and economic marketconditions. These causes lead to a domino effect, which will impact our physical health, social interaction,education and employment. This paper also suggests improvements and actions that could be taken to curbthe problem and thus provide alternatives to manage the issue