Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation

•Restaurant evaluations posted with longer temporal distance are more likely to conform to the prior average review rating.•Review device and dining experience valence moderate the effect of review temporal distance on restaurant rating conformity.•Reviews posted via mobile devices weaken the positive effect of review temporal distance.•A negative dining experience strengthens the positive effect of review temporal distance.•Consumers who posted reviews via mobile devices are less likely to be socially influenced and tend to deviate from prior review ratings.