Documentation and Analysis of Digital Start-Ups in Agriculture and Improving Public Extension System from Digital Start-Up Experiences

Dadimi Anilkumar Reddy,Shaik N. Meera, Muhammad Khan

Asian Journal of Agricultural Extension, Economics and Sociology(2020)

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Abstract
Aim: To document and analyze digital start-ups operating in the field of agriculture and suggesting some strategies to improve public extension system.Study Design: Descriptive was employed for the study.Duration of the Study: Study was carried out between last quarter of 2018 and first quarter of 2019.Methodology: Desk study method was adopted to document the start-ups and focus group discussion was carried out with the experts in the field of agriculture extension.Results: Fifty two digital start-ups were operating in the agriculture sector and these start-ups were placed into different components across agriculture value chain.Conclusion: Government agencies are rich sources of data and on the other side start-ups lack data and are fully equipped to serve farmers. So, collaboration between the two could be a game changer in revolutionizing the agriculture extension system.
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Key words
public extension system,agriculture,start-ups
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