How Much Is One American Worth? How Competition Affects Trade Preferences

When forming opinions, mass publics may implicitly or explicitly value some people's well-being more than others. Here we examine how two forms of this phenomenon-ethnocentric valuation and moral exclusion-affect attitudes toward international trade. We hypothesize that attitudes toward competition and believing that trade is a competition moderate the extent of ethnocentric valuation and moral exclusion; although all citizens value their co-nationals' livelihoods systematically more than those of people in trading partner countries, greater ethnocentric valuation and moral exclusion occur when trade is seen as a competition and when individuals hold more positive attitudes toward competition. Using two survey experiments conducted on representative samples of both Americans and Canadians, we examine how differential valuation of in-country and out-country job gains and losses influences trade policy preferences. We test a series of hypotheses using multiple variables tied to competitive attitudes across two countries that differ in their attitudes toward competition.