Smartphone OS and User Emotion and Ethics

In the light of Gosling theory, we want to answer the question of whether the moral and emotional characteristics (as their Identity Claims and Emotional Regulation) of different smartphones platforms users differ. For this purpose we conducted two researches on a sample of 1500 Serbian students. The obtained results point to the fact that there are statistically significant differences in morality of users of different OS (other socio demographic variables have no significant influence on our dependent variables). Moral characteristics were operationally defined with the Moral Foundations Theory by Haidt. In the second research 809 subjects completed the PANAS X questionnaire. Significant discrete emotions and mood differences were found among different smartphone OS users.