Research on Entrepreneurship Mechanism of Creative SMEs Based on Open Innovation

The rapid development of creative industries is the most notable features of economic development in many countries and regions. Most of the creative enterprises are small and Medium-sized enterprises(SMEs). Open innovation is the most beneficial innovation style for creative enterprises, and is also requested by the fierce market competition. In this study, creative entrepreneurs, entrepreneurship environment, entrepreneurship strategies have been studied and a model on entrepreneurship of creative enterprises based on open innovation is put forward.