I Will Sell My Private Data: The Results of an Experimental Study on the Valuation of Privacy

The presented chapter contributes to the experimental current of research on privacy. The objective set by the author was to verify a hypothesis concerning the valuation of privacy by respondents and whether it has value for them that can be expressed in financial terms. The research used an experiment conducted at one of Polish shopping centres. According to the research, privacy has its price for people and they are willing to sell it, but the appraisal of this good is non-linear (you can even see the relationship that higher pay for the data causes a greater caution of respondents).