FACTOREASY (R): DO STUDENTS TAKE A RISK?

In the article, we focus on students' risk level in making decisions in strategic management. To compare, in which strategy students show higher risk, we use a repeated experiment. As the experiment environment, we use business simulation FactOrEasy (R), which is the online dynamic deterministic simulation of decision-making in financial, operation, or strategic management using artificial intelligence to compete against human player. We use exports from the best games of 37 students (1st year of masters' studies). To define risk, we identified decision-making spots in the game, clustered them logically, and used following groups to identify level of risk undertaken by students in the simulation: strategy behaviour, buying behaviour, selling behaviour, result behaviour, and profitability behaviour.