Characterization of the modalities of commercialization of plantain (Musa AAB) in the state of Zulia

Plantain (Musa AAB) is an important item in the diet of Venezuelans and the Zulia state is the main producer, so propose the objective of this research to characterize the commercialization modalities of the banana in the Zulia state, being the same of projective type and with a non-experimental design. The population corresponds to networks, associations or any organization, zones and markets where the purchase and sale is carried out by producers, wholesalers, transport companies in several areas of the South region of Lake Maracaibo (Francisco Javier Pulgar, Colon and Sucre), As well as different markets and areas of Maracaibo and San Francisco, plantain market. Among the techniques used was the field observation where preliminary visits were made to the study area, as well as the questionnaire, through structured individual interviews. The obtained results allowed to determine that the modality of purchase of the wholesalers of plantain constituted the unit, for the carriers, it represented the counted one. The modality of sale of the producers was the heavy, for the case of the wholesalers was the unit and for the carriers was the counted. The main actor to whom the transporters bought were the producers and the wholesalers bought from the transporters. Producers are the least knowledgeable actors about information systems, resulting in a negative response.