Tourist satisfaction with souvenirs's shopping experience: the case of a massive insular destination of sun and beach

This study investigates the shopping satisfaction with souvenirs in a massive insular tourist destination of sun and beach, contrasting a theoretical model where the influence of satisfaction with purchasing attributes on the overall shopping satisfaction is proposed. This article applies modelling of structural equations based on PLS with a sample of 134 tourists in Tenerife who have bought souvenirs during their stay on the island. The results suggest that satisfaction with shopping attributes of the store, the characteristics of the souvenir and its presentation influence positively overall shopping satisfaction. However, other attributes such as value and functionality, don't determine overall shopping satisfaction. These findings contribute to extend the research about tourist satisfaction with souvenir in a different destination.