I Can See Myself Helping: The Effect Of Self-Awareness On Prosocial Behaviour

Many studies indicate that increasing self-awareness leads to individuals reflecting on their values and ideals (Silvia & Duval, 2001). This self-reflection appears to increase prosocial behaviour (Berkowitz, 1987). However, previously studies typically manipulated self-awareness in situations in which the individual may have felt pressure from the researcher to help. Thus, experimenter pressure to behave prosocially confounds the self-awareness explanation provided in past research. We used a novel experimental paradigm to manipulate self-awareness and remove the researcher's presence to decrease the likelihood that the participant would conform to experimenter demand. Participants were 36 college students (M-age = 19.52; 25 women). The results indicated a strong probability that the experimental condition participants were more prosocial than control condition participants. These findings provide additional support for the hypothesis that self-reflection increases prosocial behaviour, even without experimenter demands. These findings and the importance of studying objective self-awareness in light of the coronavirus are discussed.