PLAYING VIDEO GAMES IN RELATION WITH LIFE OF YOUNG PEOPLE: RESULTS OF QUANTITATIVE SOCIOLOGICAL RESEARCH

Marketing Identity(2016)

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摘要
The article presents results of a quantitative research realized in 2013 on a representative sample of students of the third year of high school in Slovakia (n=1968). Interpretations of research results are based on statistical analysis of responses from standardized questionnaire that records the current rate of playing video games and media content preferences relatives to playing PC games among young people. A significant part of the analysis is monitoring correlations between playing video games and media content preferences, family environment of young people and social climate in their family, in relation to the use of their leisure time, in relation to the study, the consumption of addictive substances, or in connection with young people's attitudes to marriage, religion and minorities.
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关键词
Monitoring differences and correlations and base of socio-demographic characteristics,Playing video games,Preferences of media content,Quantitative research,Young people
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