HONEY BEES (APIS MELLIFERA) COMMUNICATION PRINCIPLES AS A PATTERN FOR EFFECTIVE INFORMATION TRANSFER IN THE KNOWLEDGE SOCIETY

This paper deals with possibilities of using bees communication principles as a pattern for increasing information and knowledge transmission efficiency in the knowledge society. Contemporary society's everyday life is largely influenced by access to sources of information and knowledge. At the same time substantial information overpressure treating society which leads to communication noise upgrowth and also to recipient's attention overfulfilment. This article aims to introduce the main principles of information exchange in the colony and find the possibilities to use some of those principles as a way to increase information transmission efficiency in the knowledge society.