A Perceptual Study on Adoption of Technology in Farming: A Descriptive Analysis using Tam

In the present study we analyze the farmers' perception towards adoption of technology such as ITC for better productivity in farming. The considered constructs are adopted from Technology adoption model (TAM). A total sample of 800 farmers from the Guntur district are collected through simple random technique and out of which survey respondents irregular responses are eliminated finally 756 samples are determined for statistical analysis. Chi-square test was performed to determine the association between perceptions and model constructs. Results are reported and discussions are made as per the results and in correlation between results and previous literature and finally, suggestions and future indication for extension of the study are proposed.