Revisiting attribute framing: The impact of number roundedness on framing
Organizational Behavior and Human Decision Processes(2020)
摘要
•Use of non-round numbers reduces consumers’ evaluations.•Non-round numbers in a message frame increase attention to numerical values.•Decreased positivity in attitudes is more pronounced in negatively expressed frames.•The work finds process evidence for the original valence-shift based account.
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关键词
Number-roundedness,Granularity,Attribute-framing,Attention,Eye-tracking,Valence-shift,Valence-association
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