Re-Digitizing Television News: The Relationship Between Tv, Online Media And Audiences

This study takes a socio-technical approach, and uses ethnography, participant observation, and in-depth interviews to analyze the online operations of two major Colombian TV news organizations-Caracol TV and Citytv-and the interaction between traditional media and online news teams during a moment in which television is experiencing renewed technological pressures coming from innovative forms of online video production and distribution and unprecedented access to digital platforms such as social media that offer live social broadcasting features. Findings show that complicated organizational arrangements between traditional and online media conditioned the adoption of digital technology, the transition of television media to online settings, and the production of online content at Caracol TV and Citytv. Likewise, the relationship between online teams working for TV stations and online users mimics the traditional relationship between television professionals and TV viewers in national and local contexts.