The (Nano-)Discrimination of Consumers for Nano-Inside Technologies

Fabio Gaetano Santeramo,Domenico Carlucci,Biagia De Devitiis,Rosaria Viscecchia,Gianluca Nardone

Journal of International Food & Agribusiness Marketing（2020）

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摘要

We explore how consumers’ willingness to buy is driven by perceptions on potential risks and potential benefits for different types of nano-inside applications. Our empirical approach follows a two...

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