Study on Usability of Agricultural Product Web Page Layout Based on Eye Tracker

This paper selects 30 college students as subjects, concludes of characteristics agricultural product web page layout and goods list line density, selects 3 domestic agricultural e-commerce website interfaces which is structured from top to bottom, left corner of the right type, and 3 domestic agricultural e-commerce website interfaces that the density of web page goods list respectively for 3, 4, 5 as experimental material, using the eye tracker instrument of Hi_Speed1250 to records data that subjects browse the web page to produce. According to goods list layout of web page, density of goods list and so on from the experiment, analyze the characteristics and laws of browsing a goods list page interface at hotspot distribution, to explore a layout presentation of agricultural network platform which is kind of optimization. On the one hand, it can provide reference for the front of the national characteristic e-commerce sites, on the other hand, also can save the user's cognitive resources, and improve the efficiency of the selected goods.