Discussion on Market Segmentation of the Applied Chemistry Specialty Direction

Education market will be a completely competitive market in the period of higher education's popularity. Higher education must have definite positioning of talent training objective to show its distinguishing features and to realize sustainable development. The paper summarizes the development survey and market segmentation of applied chemistry specialty according to the ordinary method of market segments. The realization of the specialty classification will give impetus to the development of applied chemistry specialty in universities, improve the quality of students and reserve more and more excellent front-line operating and technical talents for the local chemical companies.