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Based on the "Double Creation Environment" Tourism Marketing Teaching Method Innovation Research

2015 3rd International Conference on Education Reform and Management Innovation (ERMI 2015), Pt 2(2015)

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摘要
With the advent of the "creative age", in order to develop suitable for market demand of tourism talents, colleges and universities must on the teaching reform of the existing related courses. Management of environment based on the current, aiming at the problems of tourism marketing in the current teaching of obtained corresponding improvement strategies and methods. Hope to the future development of tourism marketing and marketing has a certain impetus and guidance.
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关键词
Double innovation,Tourism marketing
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