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Attentional and emotional brain response to message framing in context of green marketing

Muhammad Zubair,Xiaoyi Wang,Sidra Iqbal,Muhammad Awais,Ruining Wang

Heliyon（2020）

Cited 11|Views4
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Abstract
Attention; Emotion; Event-related brain potentials; Green marketing; Message framing; ERPs; Consumer attitude; Research and development; Consumer psychology; Decision analysis; Cognition
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Key words
Attention,Emotion,Event-related brain potentials,Green marketing,Message framing,ERPs,Consumer attitude,Research and development,Consumer psychology,Decision analysis,Cognition
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