Framing electricity plan choices to enhance green energy usage: A choice experiment with panel data from Germany
Energy Research & Social Science（2020）
Abstract
•Renewable energy usage can be enhanced by means of choice architecture.•Combining framing with active choices is less paternalistic than altering defaults.•Active choices increase the ratio of consumers who opt for green plans.•The framing of costs or savings matters for green plan choices.
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Key words
Choice architecture,Framing,Environmental concern,Pro-environmental behavior,Electricity use,Choice experiment
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