Analysis of the E-commerce website-Lianliangou

This paper mainly linked Lianliangou website as a case, simply introduces Lianliangou website platform and its subordinate Hangzhou huantuo Trading Co. Ltd, to the actual data, analyzes the operation model, profit model, Lianliangou website marketing strategy, management pattern, and on the basis of these, coupled with the use of SWOT analysis. Analyzed the advantages and disadvantages of Lianliangou website platform. According to these disadvantages, then analysis and put forward some experience and lessons and need to be absorbed by the policy, the company measures improved and even laws and regulations.