Project Implementation Performance in Reward-Based Crowdfunding: An Emotion Perspective

Reward-based crowdfunding provides new financing channels for entrepreneurs. Based on the emotion perspective, this paper uses text analysis technology to extract emotions from the comments of crowdfunding projects, and analyzes the predictive effect of project implementation performance. The main conclusions are as follows: Sadness and trust emotions are negatively correlated with implementation performance, and joy emotions can positively predict project implementation performance.