Analyzing Service Quality and Competitiveness in Public and Private Sector Universities of Khyber

The research study aimed to investigate the level of service quality and competitiveness in public and private sector universities of KPK. The research population comprise of 22 universities (12 public sectors and 10 private sectors).The sample was 650 students selected through convenience sampling technique of both private and public sector universities for measuring service quality and 350 administrative staff and faculty selected randomly. The questionnaires were tested for reliability and validity and found the data as reliable predicted by Chronbach’s value and all questions showed validity confirmed by their factor loadings. T-test has been used for the analysis of the research. The t-test results reported significance mean difference of service quality i.e. tangibility dimension, assurance, administrative responses and empathy dimension of service quality in public and private sector universities. However, the reliability dimension of service quality showing insignificance means difference in both public and private sector universities. The results showed insignificance difference for rivalry and significance difference for bargaining power of buyer, supplier, entry barriers and substitute threats in public and private sector universities. The originality of work of this research work holds a lot of academic and organizational value.