User Generated Video Reviews by Hotel Guests

The purpose of this research is to explore if hotel guests would be inclined to use video as a platform for leaving a review. This exploratory research uses a set of data gathered from hotel guests who completed a video review of a hotel after their stay. Results regarding the relationship between guests who already write or use reviews and whether they would participate in a video based feedback system in the future were not significant. This research is the first stage of data collection for a project that will compare text versus video based feedback systems. The technology used for this research is the beginning of a potentially new format for hotel guest reviews. While the findings are only from the initial collection of reviews, they demonstrate that video reviews have potential in a hotel context.