Influence of Tour Guide Job Satisfaction on their Performance

The main objective of the paper was to examine factors that influence tour guide performance in Kenya. This study is unique in the sense that it investigated a category of employees most of whom were in part-time and temporal employment. It examined tour job benefits and investigated how the benefits influence their job satisfaction and performance. The study applied both exploratory and descriptive designs. A total of 310 questionnaires were distributed where 250 were completed and returned. Binary logistic regression was used to analyze and generate a regression model. The findings indicated that job satisfaction influenced 13 % to 24 % of the guide’s performance and those satisfied with their job were 3.935 times more likely to perform better than those dissatisfied. There was a positive correlation between job satisfaction and performance. The finding points that guide who were insured had a higher level of job satisfaction, (e -1.502 = 0.223) which increased their performance odds by 77%, while having career development as a benefit increased satisfaction (e1.924 = 6.851) and also increased performance odds by 585%. Tour guides who were given on-job training as a benefit were more satisfied (e -1.557 = 0.211) which increased performance odd by 78.9%.