Factors influencing industrial purchasing intention of malaysian made production equipment in penang

The purpose of this study to examine the relationship between factors; “Technology of machine”, “Commercial term attractiveness” and “Supplier social attributes” with “Purchase intention of Malaysian made production equipment” in Penang. The individual electric and electronic factories production equipment purchasing team members were the respondents of this study. The sample size comprises 50 respondents in Penang due to limited population available. Questionnaire were distributed using snow ball method to current working suppliers so that they would reach their customers and the customer’s colleagues, which is involve in purchasing production equipment in electric and electronic factories in Penang. Respondent were asked to rate the factors that affect their purchase intention of equipment through questionnaire. Various test method of SPSS were used to analysis the data. It was found that “Technology of Machine” has strong influence towards Malaysian made production equipment in Penang. It was follow by “Commercial term attractiveness” which has less influence and “Supplier’s social attributes” has no effect towards Malaysian made production equipment in Penang.