Success-failure analysis: a tool for advancing domain knowledge, design thinking style

Drawing on the Dynamic Creativity Framework and Failure Theory, this paper explores what it means to advance domain knowledge with creative ambitions. Failures are analysed as an extraordinary resource in the search for radical innovation. Success-Failure Analysis is suggested as a methodological approach to advance domain knowledge based on outcome tests in creative work. The Success-Failure Matrix is introduced as a tool to support failureand success-driven learning journeys in design thinking projects.