Location Based Challenges on Mobile Devices for a Fuel Efficient Driving Behavior

Motivating car drivers to change their habitual driving behavior toward a less fuel consuming way is an ambitious task. In this paper a game like approach based on the concept of location based challenges will be presented in order to allow drivers to compare their fuel efficiency with other drivers of the same route section in real-time. A mobile device display was used to provide feedback on drivers’ current status with respect to efficiency and community ranking. A first explorative field study shows promising tendencies in terms of user acceptance and reducing fuel consumption while driving.