Excerpt from ‘ Price Management – Strategy , Analysis , Decision , Implementation ’

This article is an excerpt and sneak preview from the new book by Dr. Hermann Simon and Professor Martin Fassnacht entitled Price Management – Strategy, Analysis, Decision, Implementation (New York: Springer Nature 2019, 558 pages). Detailed author biographies are included at the end of the piece. Hermann Simon is the founder and honorary chairman of SimonKucher & Partners, and can be reached at hermann.simon@simon-kucher. com. Martin Fassnacht is the Otto Beisheim Professor of Marketing and Commerce at the WHU Otto Beisheim School of Management in Koblenz, Germany, and can be reached at martin.fassnacht@whu.edu. The book is available for purchase here: https://amzn.to/2XE5nYV. Hermann